Sony Is Increasing VR Headset Manufacturing: According to persons with knowledge of the situation, Sony Group Corp. has ambitious ambitions to manufacture 2 million copies of the PlayStation VR2 headset by March of the next year. This is an optimistic vision that contradicts the current state of the world economy.
According to the individuals, who requested not to be named so they could share private information, mass manufacturing of the virtual reality goggles started in September and has not yet been met with any supply chain difficulties. Once the product is launched at the beginning of the next year, the production number may need to be revised depending on how quickly it sells.
EXCLUSIVE: Sony plans to make 2 million units of the PlayStation VR2 headset by March, sources say, an ambitious outlook that defies the global economic malaise https://t.co/9xGImMcdJA
— Bloomberg Markets (@markets) October 3, 2022
Sony Is Increasing VR Headset Manufacturing
On Monday, shares of Sony increased by 2.4% in Tokyo, marking the stock’s largest gain in the last six weeks. A number of years after the widespread availability of commercial products from companies like HTC Corporation and Oculus, which is now a part of Meta Platforms Inc., VR goggles continue to be a category that is mainly untested.
It took eight months for Sony’s PlayStation VR goggles for the PlayStation 4 to achieve a million sales; Sony’s roadmap for the PSVR2 forecasts substantially more popular than the company’s previous PlayStation VR spectacles for the PlayStation 4. According to information provided by IDC, the Meta’s Quest 2 virtual reality headset was responsible for the shipment of 2.8 million units during its first quarter of availability.
The PSVR2 has not yet received an official announcement from Sony about its pricing or release date. According to the people who were interviewed, the company’s current plan is to begin selling the headset at the beginning of 2023. This will coincide with the anticipated relief of the supply chain bottlenecks that have hindered the availability of the PlayStation 5 console since its launch in late 2020.
If the corporation did that, it would have enough headsets and consoles in stock for a significant increase in its marketing efforts. In order to utilize the virtual reality headset, users will require a PlayStation 5 system.
A representative from Sony Interactive Entertainment did not want to comment on the matter. According to Serkan Toto, an analyst working at Kantan Games headquartered in Tokyo, “one of the keys to success is the quality of the games Sony will be able to produce.” “The second crucial element will be the cost: in terms of specifications, the PSVR2 is a beast, and some users already anticipate that it will cost as much as a PS5 itself.”
Since its release, the Quest 2 has been responsible for the majority of shipments of virtual reality headsets. Game creators continue to have reservations about the virtual reality (VR) business because of its relatively low market penetration, particularly in Japan, which is Sony’s home turf. IDC has estimated that 17 million copies of Meta’s Quest 2 have been delivered so far.
Although this number is hailed as the high water mark for the industry, it pales in contrast to other goods available in the console, mobile, and personal computer gaming sectors. The virtual reality industry has been impacted both by the general economic slump and the subsequent rise in the cost of materials as a direct result of Russia’s invasion of Ukraine. In August, Meta increased the price of the Quest 2 in order to account for the increasing cost of manufacture.
According to Francisco Jeronimo, vice president of data and analytics at IDC, “the rising cost of living is making many customers apprehensive of spending money on products that are not necessary,” and this sentiment is shared by many others. “If the current economic situation continues to worsen, Sony may be forced to reduce their output.”
There is a great deal of uncertainty among Sony’s partners and suppliers over the length of time that the Japanese business would continue to keep up its frenetic manufacturing schedule after the launch.
Sony wants to promote the debut of the PSVR2 with new games tailored for VR from its successful in-house franchises like Horizon. The company has said that there are more than 20 titles now in production for the device from both internal and third-party game developers.
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