Take-Two CEO When speaking with the press or potential investors, Strauss Zelnick is recognized for being forthright regarding the future of technology, particularly as it relates to video games. And on today’s earnings call, Zelnick made his views on artificial intelligence and its potential impact on the gaming industry quite plain.
Zelnick provided a detailed response to a query concerning artificial intelligence (AI) technologies like ChatGPT, beginning with a reflection on his own long-standing skepticism of excessive technology hype and concluding that there is no such thing as artificial intelligence.
The advances being made in AI and machine learning, he says, has him very thrilled, and he is confident that measures are being taken to eventually bring down the price of game creation. But he doesn’t think it will affect the cost structure as a whole, because he believes that if development is simplified, both developers and publishers will want to produce more.
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Take-two Ceo Believes AI Can Not Beat Grand Theft Auto
College students hope that they can ask questions and submit assignments through ChatGPT. If you ask the class to Describe what actually happened on the night of Paul Revere’s ride, and then everyone uses ChatGPT, oops, everyone will submit the same essay.
ChatGPT is the modern equivalent of a pocket calculator. I wish I could say otherwise, but alas, it was not around while I was growing up, and I had to learn to do math the hard way.
And then hand calculators came out, and parents were all up in arms because they thought, Oh kids won’t have to learn arithmetic anymore. Well, it turns out that you still have to study math, you have to learn math, but you now have a tool that makes it easier to do. Additionally, ChatGPT is the same thing.
“We are ushering in a very exciting era of new tools and they’re going to allow our teams and our competitors’ teams to do really interesting things more efficiently, so we’re going to want to do more, we’re going to want to be even more creative. And no, it’s not going to allow someone to say, ‘Please develop the competitor to shopping mode Grand Theft Auto that’s better than shopping mode Grand Theft Auto’, and then they just send it out and ship it digitally and that will be that. People will try, but that won’t happen.”
Zelnick also shared his thoughts on another technical trend: online multiplayer games. After being questioned on the topic, Zelnick admitted Take-faith Two’s in the technology and its early backing of the now-defunct Google Stadia shopping mode.
However, following what happened with Stadia, he is not convinced of its revolutionary nature.
He explained that cloud gaming is more of a technology than a business concept. It’s a method of disseminating information. Expanding the reach of your entertainment is, in our opinion, always a plus.
As long as the deal makes financial sense, we’re open to expanding the reach of our properties to more people. There are likely to be a lot of advantages to wider distribution in the long run, not the least of which is lower distribution costs.
Nonetheless, I’ve never thought cloud gaming would represent a seismic shift because I believe that consumers who are willing to spend $60 or $70 on a frontline title are also willing to purchase a console, as I believe Stadia discovered.
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Bringing high-quality games to people who don’t own consoles will likely have some marginal influence, but I doubt it will cause a complete shakeup. In my opinion, it will be more of a natural progression for the industry. There are also lingering technological hurdles that must be overcome.
Take-Two CEO Strauss Zelnick said that artificial intelligence will never make a better Grand Theft Auto, but will make developers even more ambitious. https://t.co/sC5WP36aQy pic.twitter.com/lbIKjmonan
— IGN (@IGN) February 7, 2023
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