Focus Entertainment, the publisher of games such as A Plague Tale: Requiem and Warhammer 40,000: Space Marine 2, has announced that it is changing its name yet again.
On April 1, 2024, Focus Entertainment will be rebranded as PulluP Entertainment.
The name coincides with the appointment of Geoffroy Sardin as the publisher’s new Deputy Chief Executive Officer, as well as a new reorganization of corporate operations.
From Focus Entertainment:
“On foot of this appointment, the board of directors, which met today, decided to redraw the Group’s organisation to mark a new transformative stage in its development around three complementary activities:
- Firstly, a plan to spin-off the group’s historical publishing activity, to which the board of
directors agreed in principle. This activity would then become Focus Entertainment Publishing on 1 April 2024, led by John Bert, Deputy Managing Director. - A division dedicated to the publishing of independent games and retrogaming comprising Dotemu, The Arcade Crew which will be managed by Cyrille Imbert, CEO of Dotemu and Deputy Managing Director.
- The “Studios” division, which includes the seven creative studios (Deck13, Streumon, Twelve Tenths, Leikir Studio, Blackmill, Dovetail and Carpool Studio)
Subject to approval by the shareholders, who will be convened to a combined general meeting on 28 February to vote on changing Focus Entertainment’s company name, Fabrice Larue is delighted to announce that these three divisions will be brought together under a new umbrella brand from 1 April 2024: PulluP Entertainment.”
This is the company’s second name change.
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