Apple CEO Phil Schiller Deletes Twitter Accounts: The top executive at Apple For unclear reasons, Phil Schiller has deleted his Twitter account. Apple’s former chief of marketing Phil Schiller stepped down in 2020, but he still has the position of Apple Fellow, where he is in charge of the App Store and Apple’s press conferences.
Phil Schiller to Tim Cook: “moving iMessage to Android will hurt us”
March 3, 2016 pic.twitter.com/eD8jlwNfNs
— Internal Tech Emails (@TechEmails) November 24, 2021
Apple CEO Phil Schiller Deletes Twitter Accounts
True, he is better recognized as the one Apple executive who typically receives extensive screen time during Apple keynotes, demonstrating the ins and outs of the newest gear.
In the past several weeks, Twitter has been all over the news for all the wrong reasons. The company’s management has been criticized for putting back on the platform certain controversial and previously banned users, and there have been widespread layoffs as a result of Elon Musk‘s takeover. Among the recently readmitted no-go zone inmates are Donald Trump, Kanye West, and Andrew Tate.
Apple Executive Phil Schiller Deactivates Twitter Account https://t.co/KoYvqZqta5 by @SamiFathi_ pic.twitter.com/Wzk3Jn1xa8
— MacRumors.com (@MacRumors) November 20, 2022
What Was the Final Straw That Resulted in Phil Schiller Deleting His Account?
Bloomberg’s Mark Gurman speculates that Twitter’s rather public exhibition of its position towards the adjustments could be an indication regarding an upcoming dispute between Twitter on the one hand and Apple/Google on the other.
Twitter could be removed from the App Store and Google Play Store, as predicted by Gurman, for “content moderation difficulties” or for the far less important reason that Elon Musk’s latest multi-billion dollar purchase could fight the two platforms’ 15%-30% income cuts.
Elon Musk made public criticisms about the App Store on Twitter in May 2022, saying that Apple’s 30% fee is “absolutely not ok” and 10 times higher than it should be. After Musk revealed he had begun buying Twitter shares and had become the company’s largest shareholder, he was met with criticism.
Related: Apple exec deactivates Twitter account https://t.co/8XdbZfuudl
— Jeremiah Owyang (@jowyang) November 20, 2022
In Apple vs. Epic Games, Epic Games sued Cupertino for “restrictions on apps from having additional in-app purchase options outside of the one allowed by the App Store,” which refers to Apple’s practice of limiting developers’ ability to monetize their games in ways other than through the App Store.
Phil is one of just a few Apple executives who are/were on Twitter (Tim, Eddy, and Lisa Jackson remain). Have a feeling this was a decision Phil took himself without checking with Apple’s PR/comms team first. They’re as surprised as we all are, I reckon. Waiting for a comment. https://t.co/6ezm8zpKD5
— Sami Fathi (@SamiFathi_) November 20, 2022
The court found in favor of Apple on nine out of ten allegations, although it found that Apple did not break the California Unfair Competition Law with its anti-competitive practices.
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