Elon Musk, the owner of Twitter and one of the world’s richest men, has announced that he is changing the logo of the social media platform from the iconic blue bird to a minimalist art deco ‘X’. The move is part of his plan to rebrand Twitter as X, an ‘everything app’ offering various functions such as messaging, video, audio, payments, and banking.
Musk made the announcement on Monday, July 24, 2023, by tweeting a post of the new logo and writing: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” He also said that the logo will probably change and be refined later.
He asked his 149 million followers for their feedback and suggestions on the design. The new logo was also confirmed by Twitter’s CEO Linda Yaccarino, who tweeted: “X is here! Let’s do this.”
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayacc) July 24, 2023
She also shared details of how X will work, saying that it will be powered by artificial intelligence and “centered in audio, video, messaging, payments/banking”.
The logo change was met with mixed reactions from netizens, who expressed their opinions on the platform. Some praised Musk for his innovation and vision, while others criticized him for ruining Twitter’s identity and legacy. Some also joked about the meaning of X, saying that it stands for eXit or eXtreme.
Musk acquired Twitter for $44 billion in October 2022 and has since made several controversial changes to the platform, such as laying off thousands of employees, warning of bankruptcy, altering policies, and facing backlash from advertisers and civil rights groups.
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He has also faced frequent service disruptions and technical glitches on the site. Musk has said that his goal is to transform Twitter into X, which will rival WeChat, the Chinese app that allows users to do multiple tasks from one platform.
He has described X as “the everything app” and said he wants to create a platform that people can live on. He has also registered the domain X.com, which now redirects to Twitter.com.
Twitter was founded in 2006 and has used its blue bird logo since 2012. The logo is widely recognized worldwide and has become a symbol of online communication and social activism. The platform has 238 million active users as of July 2023.