Knowing where your target audience spends their time is essential for a business. As a game developer, you want to ensure that your game reaches as many people as possible. And one of the best ways to do that is by utilizing social media platforms.
As of 2022, social media platforms will continue to grow in popularity among gamers. In addition, with the release of new and innovative gaming consoles, such as the PlayStation 5 and Xbox Series X, social media platforms will become even more integral to the gaming community.
Most gamers (85%) say social media platforms are crucial to their gaming experience. And with nearly 2.5 billion gamers worldwide, it’s no wonder that brands are clamoring to reach them.
Social media platforms like Facebook, Twitter, and Instagram have billions of users, which gives you a massive potential audience for your game. In addition, social media platforms are a great way to build up hype for your game before its release. For example, you can edit Facebook videos to share sneak peeks, announce new features, and generate excitement among potential players.
Social media can be a valuable tool for getting feedback from gamers. For example, you can use social media to poll gamers about what they want to see in your game, gather feedback about bugs or glitches, and get general insights about what gamers think.
Overall, social media is a great way to connect with gamers and ensure that your game is successful.
This blog post breaks down the best social media platforms for marketing to gamers.
Twitch
With over 15 million daily active users, Twitch is by far the most popular gaming platform. And with good reason – it’s a great place to connect with other gamers, watch live streams, and even broadcast your gaming content.
It’s easy to see why it’s the number one video streaming service for gamers, with a passionate following. Gaming brands can use Twitch to promote their games by holding live stream events, allowing potential customers to see the game in action and providing a platform for gamers to interact with each other.
Additionally, gaming brands can offer giveaways and other incentives to encourage viewers to check out their games. With Twitch, gaming brands can reach a broad audience of potential customers and promote their games as fun and interactive.
Twitch offers various image and video products to help you market your game. Furthermore, your ad will pop up on several Twitch pages, likely driving more clicks.
Discord
Discord is a prominent voice and chats app for gamers that lets gamers quickly find, join, and chat with friends. It’s free, secure, and works on desktops and phones. Gamers can connect with people across platforms, including PC, Mac, iOS, Android, and more. In addition, Discord has fantastic features like server and client voice chat, rich media voice and video support, and dynamic server roles. It’s the perfect way to stay connected with other gamers while gaming.
Discord provides an excellent platform for marketing gaming content.
- Discord is a top-rated chat app among gamers. This gives you access to a large potential audience for your content.
- Discord’s server list allows gamers to connect and form communities around mutual interests. This can be a great way to connect with potential customers and create hype around a product.
- Many gaming companies use Discord to communicate directly with their customers. This can be a great way to get product feedback, announcements, and updates.
- Discord’s rich media capabilities allow for some very creative marketing campaigns that can grab attention. All of
- By creating an official game page, you give yourself a chance to make announcements, ask for feedback, and, most importantly, connect with consumers. You can share videos, ideas, screenshots- whatever you want! You can use the Facebook video editor to create and release game trailers. It’s also a great way to keep your product in the public eye.
- You can create Facebook groups. They operate in the same way as fan pages but offer an additional area for brainstorming and content sharing. They may ask questions and post photos, memes, in-game accomplishments, or tales. They can also create debates on issues like, for example, the best methods to complete missions or quests.
- Collaborative opportunities in marketing opened up when, in 2018, Facebook initiated Facebook Live. This allows users to broadcast their gameplay adventures. However, gaming companies pick influencers because they let them target their target audience.
- Another initiative is Facebook Live, which allows gamers to broadcast their gameplay to friends and followers. Facebook Live is already being used by several gaming companies, including Electronic Arts and Ubisoft.
- Gaming communities are a dime a dozen on Facebook. You can use this to your advantage by finding out which groups your potential customers are in and then targeting them with content or advertisements.
- Gaming companies can use Facebook to promote and manage events related to their games. These events can launch new games, host tournaments, and more.
There are a few key ways that brands can promote gaming content on Instagram:
1. Use relevant hashtags to get your content seen by gamers and potential customers. Some popular gaming hashtags include #gaming, #games, and #gamer.
2. Use attractive visuals to draw attention to your posts. This could consist of screenshots, GIFs, or even short video clips.
3. Take advantage of Instagram Stories to share quick snippets of gameplay or other gaming-related content. This is a great way to promote your brand while providing value to your followers.
4. Collaborate with other accounts in the gaming space to reach a wider audience. This could involve anything from shoutouts to sponsored posts.
5. Use paid advertising to reach a larger audience with your gaming content. This could include ads on Instagram or other social media platforms that link to your account
Influencer marketing on Instagram
It’s important to remember that influencer marketing is all about building relationships. So, take the time to get to know the influencers you want to work with and establish a good rapport before pitching your gaming partnership idea.
Suppose you can successfully launch your idea and forge a partnership with one or more influential gaming pages on Instagram. In that case, you’ll be well on driving significant amounts of traffic and engagement to your page.
5. Youtube
- Partner with popular YouTubers who produce gaming content. This will give the brand greater exposure to the gaming community on YouTube and potentially increase sales.
- You must need to create your own YouTube official channel and release gaming-related information such as a trailer, and playing guide extra. You can use YouTube Video Editor to make such videos and that will attract more viewers.
- For brands to promote gaming on YouTube to create their gaming-related content. This can be anything from producing how-to videos for popular games to creating walkthroughs of new games. By creating this content, brands can establish themselves as gaming experts and build a following among gamers on YouTube.
- Brands can also sponsor gaming tournaments or leagues. This is a great way to get exposure to the brand while also supporting the gaming community.
6. Twitter
There are a few ways that brands can use Twitter for gaming. One way is to create a branded hashtag and encourage gamers to use it when tweeting about the game. This will help to develop a sense of community around the game and get people talking about it. Another way is to offer exclusive content or giveaways through Twitter. This will help to generate interest and excitement around the game. Finally, brands can use Twitter to connect with influencers and get them to talk about the game. This can help spread the word and build buzz around the game.
7. Reddit
- Set up a subreddit for the game and then encourage discussion and activity on the subreddit. This will help get the word out about the game and generate interest.
- Gaming brands can run ads on Reddit targeting gamers or specific gaming communities. This can be an effective way to reach potential customers and generate interest in a game.
- Gaming brands can participate in Reddit’s upvote/downvote system to help promote their games. By upvoting relevant content related to their games, gaming brands can ensure that their games are more visible on Reddit and get more exposure.
Conclusion
Overall, these are the places where you’ll be able to reach out to gamers. Many companies do try to find them for marketing and branding purposes. If you are a game developer or working to promote your local game then you can follow these social media sites or streaming platforms.